Starting at $1/day

Helping BC folks like you find the best coverage for your situation

Between work, the kids, and bills, life insurance often takes a back seat. Until you realize how quick and easy it is to get affordable coverage that protects your family and future.

Most Canadians overestimate life insurance by 3x. See what's right for you today.

Protect Your Family

Affordable coverage

7 out of 10 of Canadians overestimate the price of life insurance, but it's not their fault! Life insurance is vague and confusing, and we're here to fix that by getting Canadians with the right policy for their situation, and it all starts as low as $30/month.

Simplicity

We cut through the confusing terms so you know exactly what you're getting, no surprises.

Flexibility

Choose coverage that fits your life, not the other way around.

Trust

Every partner is vetted, so you can feel confident in your choice.

TRUSTED PARTNERS

So, how does it work?

Fill out the form or take our assessment and we will automatically search our database of certified life insurance partners to find the perfect option for your situation.

Take assessment

Our life insurance assessment will help us recommend the right partner for you (not all life insurance works for everyone!)

We'll find your match

Based on your answers, we will determine if you qualify and match with one of our partners.

Get the perfect policy

We will connect you with a partner that we know will be able to serve you best and get you the coverage you need!

What families say about us

Real stories from real families we've helped protect.

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Felt truly understood with money

"I finally feel understood with my money, and I never feel judged for how I spend, even on my guilty pleasures. "

Rebecca L.

Kelowna, BC

Financial guidance that’s fun and relaxed

"Money talks used to stress us out, but now they feel easy and even fun. My spouse and I can actually relax and be honest about our finances. lanecuthbert"

Michelle S.

Langley, BC

Newlyweds set up for long-term success

"As newlyweds, we went from guessing with our finances to having a real plan. Now it feels like our marriage is starting on a solid financial foundation."

Ryan H.

Surrey, BC

Huge progress from small, consistent steps

"A few small steps turned into a huge shift in my finances. Every question I had was answered patiently until everything made sense."

Ato E.

Burnaby, BC

Honest, caring, and truly practical support

"What I appreciate most is the honesty and genuine care. The advice is practical and shows up in the way we handle money every single day."

Paul C.

Victoria, BC

On-track finances without giving up lifestyle

"My budget finally matches my real life. I'm moving toward my goals faster without feeling like I've had to give up everything I enjoy."

Rhea M.

Nanaimo, BC

Game-changing guidance for business finances

"This guidance completely changed the direction of both my business and personal finances. I can actually see the results in my numbers and my stress levels."

Laundry D.

Chilliwack, BC

Turned skepticism into real value

"I came in skeptical and left wondering why I waited so long. Our finances feel clearer and more under control than they ever have."

Brent W.

Coquitlam, BC

Finally, a budget that actually makes sense

"For the first time, I don't feel lost with money. The system finally clicked and gave me a real sense of hope."

Kristy F.

Kamloops, BC

Kind, non-judgmental, and realistic planning

"Being able to talk about money without feeling ashamed was huge for me. We built a realistic plan that lets me save and still live my life."

Paula S.

Richmond, BC

Couples' finances made simple and organized

"Our finances as a couple went from messy and confusing to organized and clear. We finally feel like we're on the same page."

Robyn S.

Abbotsford, BC

Truly life-changing financial experience

"This experience has honestly been a game changer for my financial life. I feel supported, understood, and way more confident with every decision."

Amy W.

Vernon, BC

Respectful support for young adults

"Even as a young adult, I was taken seriously and treated like my future matters. I walked away with clear steps and a plan I can actually follow."

Jaden N.

Prince George, BC

Enthusiastic guidance that builds confidence

"The energy and clarity in every meeting make me feel excited, not anxious, about my finances."

Lauren B.

Maple Ridge, BC

Clear, flexible, and very helpful planning

"The plan we built is flexible, clear, and actually usable. I feel confident leaning on this advice long term."

Leigh M.

Delta, BC

Big debt dent even in hard times

"Having someone walk me through my monthly plan step by step made all the difference. Even in tough seasons, I've made a real dent in my debt."

Kirstin C.

Mission, BC

Went the extra mile for the best deal

"I could see the extra effort that went into finding me the best options. It's an easy yes to recommend this kind of support to everyone I know."

Matthew L.

West Kelowna, BC

Professional, helpful, and non-judgmental

"Working on my finances feels safe and judgment-free. That's made it so much easier to stay motivated and keep improving."

Lucas N.

North Vancouver, BC

Supportive planning through different seasons

"Through different seasons and big changes, the support has stayed steady and encouraging. I'm genuinely excited about the financial milestones ahead."

Janelle V.

Port Moody, BC

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Felt truly understood with money

"I finally feel understood with my money, and I never feel judged for how I spend, even on my guilty pleasures. "

Rebecca L.

Kelowna, BC

Financial guidance that’s fun and relaxed

"Money talks used to stress us out, but now they feel easy and even fun. My spouse and I can actually relax and be honest about our finances. lanecuthbert"

Michelle S.

Langley, BC

Newlyweds set up for long-term success

"As newlyweds, we went from guessing with our finances to having a real plan. Now it feels like our marriage is starting on a solid financial foundation."

Ryan H.

Surrey, BC

Huge progress from small, consistent steps

"A few small steps turned into a huge shift in my finances. Every question I had was answered patiently until everything made sense."

Ato E.

Burnaby, BC

Honest, caring, and truly practical support

"What I appreciate most is the honesty and genuine care. The advice is practical and shows up in the way we handle money every single day."

Paul C.

Victoria, BC

On-track finances without giving up lifestyle

"My budget finally matches my real life. I'm moving toward my goals faster without feeling like I've had to give up everything I enjoy."

Rhea M.

Nanaimo, BC

Game-changing guidance for business finances

"This guidance completely changed the direction of both my business and personal finances. I can actually see the results in my numbers and my stress levels."

Laundry D.

Chilliwack, BC

Turned skepticism into real value

"I came in skeptical and left wondering why I waited so long. Our finances feel clearer and more under control than they ever have."

Brent W.

Coquitlam, BC

Finally, a budget that actually makes sense

"For the first time, I don't feel lost with money. The system finally clicked and gave me a real sense of hope."

Kristy F.

Kamloops, BC

Kind, non-judgmental, and realistic planning

"Being able to talk about money without feeling ashamed was huge for me. We built a realistic plan that lets me save and still live my life."

Paula S.

Richmond, BC

Couples' finances made simple and organized

"Our finances as a couple went from messy and confusing to organized and clear. We finally feel like we're on the same page."

Robyn S.

Abbotsford, BC

Truly life-changing financial experience

"This experience has honestly been a game changer for my financial life. I feel supported, understood, and way more confident with every decision."

Amy W.

Vernon, BC

Respectful support for young adults

"Even as a young adult, I was taken seriously and treated like my future matters. I walked away with clear steps and a plan I can actually follow."

Jaden N.

Prince George, BC

Enthusiastic guidance that builds confidence

"The energy and clarity in every meeting make me feel excited, not anxious, about my finances."

Lauren B.

Maple Ridge, BC

Clear, flexible, and very helpful planning

"The plan we built is flexible, clear, and actually usable. I feel confident leaning on this advice long term."

Leigh M.

Delta, BC

Big debt dent even in hard times

"Having someone walk me through my monthly plan step by step made all the difference. Even in tough seasons, I've made a real dent in my debt."

Kirstin C.

Mission, BC

Went the extra mile for the best deal

"I could see the extra effort that went into finding me the best options. It's an easy yes to recommend this kind of support to everyone I know."

Matthew L.

West Kelowna, BC

Professional, helpful, and non-judgmental

"Working on my finances feels safe and judgment-free. That's made it so much easier to stay motivated and keep improving."

Lucas N.

North Vancouver, BC

Supportive planning through different seasons

"Through different seasons and big changes, the support has stayed steady and encouraging. I'm genuinely excited about the financial milestones ahead."

Janelle V.

Port Moody, BC

Happy family enjoying time together - life insurance protection

More For Less

Why do people get life insurance?

Life insurance is a way to make sure that your family and dependents don't suffer financially when you pass. It can be used to pay for a funeral, pay off debts (including your mortgage), pay for your children's education and help your family maintain their standard of living when they no longer have you to support them.

Security

Provides peace of mind knowing your family's future is safeguarded no matter what.

Stability

Helps keep your household finances steady during difficult times.

Legacy

Allows you to leave a lasting financial foundation for the next generation.

Have questions? We've got answers.

When do I need life insurance?

If you're planning on getting married, having kids, or buying a home, you should probably start to think about it. You will want to make sure that your family is provided for, and can pay off your debts after you're gone. Getting life insurance while you are young and healthy can result in lower premiums, as you pose a significantly lower risk.

Does my age affect my cost?

Yes, your age can affect your premiums. Your insurance company is going to evaluate the risk that you pose to the company and place you in a 'risk grouping'. Usually, the younger you are, the healthier you are, the lower the risk you pose, the lower the premiums that you have to pay. Keep in mind that age is only one factor, and the insurer will also look at things like your gender, medical history, physical condition and if you smoke.

How much do I need?

There is no one-size-fits-all answer. The amount of insurance you will need is a highly personal decision. A life insurance agent will look at your assets, debts, personal situation, financial goals and your family's needs so they can make recommendations tailored to you. Remember, your needs might change throughout your life, so it's a good idea to review your policy at milestone events such as getting married or having a baby.

Why do people get life insurance?

Life insurance is a way to make sure that your family and dependants don't suffer financially when you die. Life insurance can be used to pay for a funeral, pay off debts (including your mortgage), pay for your children's education and help your family maintain their standard of living when they no longer have you to support them.

Protect those who matter

We'd do anything for our loved ones—and now, for less than the cost of weekly takeout, you can get life insurance that protects your family financially for life.